When the Vancouver Canucks drafted Dennis Ververgaert 3rd overall in the 1973 Entry Draft, much excitement was raised. The London Knights (OHA) right winger was supposed to be a combination of goal scorer and tough guy. He was feared in the junior leagues because of his shot (he had 58 goals in 63 games in his final year of junior) and his rugged play. In addition, he was drafted after the two most talked about juniors - Denis Potvin and Tom Lysiak - and ahead of future Hall of Famers Lanny McDonald and Bob Gainey.
When the Canucks introduced Ververgaert to the local media at a press confidence, Canucks president Coley Hall, a fitness buff, suggested Ververgaert take off his shirt. The two men would show off their physique for the photographers. However Hall made an ass out of himself, as he sucked in his gut, causing his pants to drop to his knees. That was the picture the Vancouver papers used!
Here's the full Dennis Ververgaert biography