Skip to main content

World Cup Merchandise Sales Need To Benefit Grassroots Hockey Programs Worldwide




Back in 2009 the International Olympic Committee (IOC) and Canadian Olympic Committee (COC) made headlines when they banned many of national team hockey sweaters, specifically Hockey Canada's, for the Vancouver 2010 games. They accused such logos as being corporate logos and such unpaid logos are not be allowed in it's events, a policy the IOC started fully enforcing in 2008.

Back-to-back Olympic gold medals for both the men's and women's teams have allowed most of us to forget about it, but at the time it was a very controversial decision in this country.

The real motive behind IOC and COC's move was take more control of these popular logos. They would get a larger cut of every sale of jerseys, hats, t-shirts - anything that the logo could be pasted on.

At the time there was great fear that national federations such as Hockey Canada would be shutout from these lucrative revenues. Hockey Canada counts heavily on merchandise sales, said to be at that time as much as $10 million annually, to fund all grassroots hockey programs in the country.

Backroom deals were brokered though exact details were never made public as to how much member federations would be able to keep. But you know the IOC took a big chunk to line their pockets. None of that money went to grassroots athletics anywhere.

Fast forward to 2016, specifically the returning World Cup of Hockey tournament. It is very possible that we will see more new jerseys and logos, and the NHL will want a cut, too.

Everything the NHL is doing with the World Cup is actually designed with the Olympics in mind.

Many believe the end game is to exit the Olympics and present the World Cup as it's replacement. Others believe the World Cup is being used to pressure the IOC into concessions and revenue sharing with the NHL in return for the use of it's players.

If that is the case the NHL would be smart to gain national federation support in 2016 with merchandise sales. They could return the vast majority of revenues to the member federations in exchange for their support in the upcoming showdown with the IOC.

Regardless, hopefully the NHL does return revenues to member federations. Worldwide grassroots hockey funding should be a top concern of the National Hockey League. After all, they are the ultimate beneficiary.

Comments

Popular posts from this blog

100 Greatest Hockey Players Of All Time

What follows is a listing of the 100 greatest hockey players of all time, in my opinion. As discussed earlier, the definition of greatness is a very personalized endeavor and there is absolutely nothing wrong with it.
While there is no way of ever truly ranking the top 100 definitively, it is important for the creators of such lists to be open and transparent of how the came to their conclusions. That accountability allows the reader to better understand the process. 

Although admittedly I'm using a completely unscientific formula, I weigh career achievements (era statistics, awards, championships) and legacy (impact on and off ice, peak dominance) equally high. I rank player ability as the third most important ingredient, as first and foremost as a tie breaker. Hence, I'm not necessarily looking for the better player, as in text book definitions of what a hockey player should be, but for players with the greatest careers and greatest legacies. Therefore the best player is not n…

Top Ten Junior Players Of All Time

Let's take a look at the Top Ten junior players of all time. For the purposes of this list we will at players in the WHL, OHL and QMJHL only.

10. Pat Lafontaine, Verdun, QMJHL Rookie-record 104 goals, 234 points in 1982-83; major junior player of the year.

9. Denis Potvin, Ottawa, OHL 254 games, 95 goals, 234 assists, 329 points. Broke Bobby Orr's junior records.

8. John Tavares, Oshawa, OHL 215 goals, 433 points in 247 games; most goals in OHL history; eligibility rules changed to admit him at 15; 2006 major junior rookie of the year, 2007 major junior player of the year; two world juniors, named 2009 all-star, top forward and MVP.

7. Sidney Crosby, Rimouski, QMJHL 120 goals, 303 points in 121 games; two-time major junior player of the year; silver and gold with Canada at two world juniors.

6. Eric Lindros, Oshawa, OHL 97 goals, 216 points in 95 games; one Memorial Cup victory; three world junior tournaments; major junior player of the year in 1991.

5. Mike Bossy, Laval, Q…

Greatest Hockey Legends: M