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July 22, 2011

Hockey For Housewives? No!

There was a great news story this week about a Calgary philanthropist named Joan Snyder who donated $2 million to women's hockey in the Calgary area. It is believed to be the single largest personal donation the sport has ever seen.

Women's hockey sure has come a long ways over the years. Check out this old Spalding ad from 1948:


Spalding highly encouraged women to participate in sports. But they should be restricted to activities such as badminton and tennis, definitely not hockey! I bet that would raise quite the racket nowadays!

Alas, not everyone back then was so chauvinistic. Here's a 1932 Patriotas Campeones Cigarettes ad from France. Clearly the woman on the right enjoys playing hockey:

1 comment:

Julia said...

I, uh, only see one woman and it's on the left not on the right... the other two people are men, they have the same slick haircut.

I think the message's even worse... women in hockey are good only to bring on the cigars/cigarettes.

That's how I see it, at least.