You don't see hockey players promoting cigarettes anymore, that's for sure. Although Mike Bossy, Guy Lafleur and even a young Mario Lemieux were noted smokers. And many hockey players today still enjoy cigars - even Carey Price and the Canadian gold medal winning women's hockey team.
Here's another old Camel ad, this time with Roy Conacher endorsing:
Even the Rangers clean-cut coach Frank Boucher got into the act back then, promoting his favorite beverage:
Of course, hockey players endorsed a lot more than just smokes and alcohol. For the right price they pitched everything from colas to alka-seltzer to hair goop!
Here's Dave Balon advertising corn syrup:
Hockey is used here to pitch motor oil.
Gordie Howe liked chocolate bars
Henri Richard liked Kik Cola
Yet in this ad with Dave Keon, Jacques Laperrier and Johnny Bower, Henri Richard promotes Coca Cola. Hmmm.....
Andy Bathgate lets this pretty lady run her hands through his hair:
Phil Esposito uses Stanley Tools to perfect the curve on his blade:
German auto manufacturer Volkswagen jumps on the USA Miracle on Ice bandwagon:
Syl Apps never drank anything stronger than milk. But apparently he still needed Alka-Seltzer
Lou Angotti gets a good close look at the the clothes his friends just bought at Woolrich.