Gatorade has signed endorsement contracts with a number of sporting legends you might not normally expect to see pitching sports beverages to young people.
On the top of that list is Gordie Howe, who turns 81 later this month.
Retired women's hockey great Cassie Campbell and sledge hockey goalie Paul Rosen were also signed.
No Alex Ovechkins or Jarome Iginlas here.
Also signed were Ultra-Marathoner Ray Zahab, wheelchair racer Chantal Petitclerc, and basketball champ Bradd Arseneau. Only UFC champ Georges St-Pierre might qualify as someone you might expect to endorse Gatorade.
Good on you Gatorade.
1 comment:
Gatorade was among the suggested foods the doctor listed to my husband, down with chickenpox a couple of months ago.
I wonder if Gatorade is changing their strategy after the movie "Idiocracy" http://www.imdb.com/title/tt0387808/
Or maybe they want to appeal to a bigger audience. Or maybe they can't afford the biggest starts.
Whatever the reason, I'm liking having unlikely stars in Gatorade adds.
First time around. Fine blog, by the way.
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