Canadian Olympic Jersey Compromise Reached

I've been following this story for a while now. It's funny. While Americans will soon be pre-occupied with which Hollywood starlet is wearing what on the red carpet of the Academy Awards, Canadians only care what sweater their hockey teams will be wearing a year from now at the Olympics.

Good news, in case you missed it:

While the COC had previously declined to support Hockey Canada’s traditional jersey, the one with a silhouetted player skating inside a red-and-black maple leaf, it agreed Saturday to submit a modified version to the International Olympic Committee. The IOC had repeatedly informed the COC it was going to enforce its rules restricting what athletes wear on their Olympic uniforms. But late last week, IOC president Jacques Rogge told the Canadian Press he thought there could be a compromise between the COC and Hockey Canada. The COC then announced it would pass along an altered version of Hockey Canada’s 14-year-old trademark jersey given the IOC’s “flexible approach.”

Here's the full story.

An obvious compromise whereby we will see Canada in an all new sweater, which means millions in dollars in retail sales. Undoubtedly the COC/IOC will get a fair chunk of that money from Hockey Canada, but perhaps Hockey Canada can also project a healthy revenue stream from this.