There's been a lot of talk about great hockey commercials lately, thanks to the hilarious new My NHL commercial featuring Daniel and Henrik Sedin.
Which made me start thinking about great old hockey commercials. Two immediately came to mind, and I found them both on YouTube.
What if i gave you a clean sheet?
What will you write?
Will it be poetry?
Or just plain English?
That's the opening of an old great print/television advertising campaign by Bauer Hockey. It opens as if it is talking to a great artist, a painter or a writer, given a completely blank canvas to unleash his or her genius upon. Only the great artist referred to here is the hockey player in all of us, and the canvas is a fresh sheet of new ice.
I found the abridged TV commercial on YouTube (below). If anyone has the full script, please email me or post it in the comments below.
Of course, the other must see hockey commercial, for me anyways, is the Nike/Goalie turned cabbie commercial. Francois Dupuy, a fictional former goalie with a bad French accent has been forced to find new employment, largely due to his nemesis Mats. Sundin.